...must come down

Read The Guardian's article on the rise and fall of the new and over-hyped
Watch the video for Next Big Things Arctic Monkeys'Fake Tales of San Francisco and The Checks' What You Heard

It's a very sad thing when that young starlet of a band, hyped by the press, radio, and everyone in-between, begin to lose that glow. How many times has it happened? A quick rise to success leads to a faster fall. The music industry now, particularly the "London Scene," is ushering new bands in as soon as the are spitting old ones out, and it the wake of The Libertines the scene seems to be doing such on twice the speed (pun quite intended). Band like The Kaiser Chiefs , Bloc Party , and The Bravery have all just released albums, and already the backlash has come from the indie snobs who were proclaiming these bands excellence when they were relatively unheard of one year ago. These indie snobs have therefore deserted their favorites from last years and have moved on to favor new acts like The Arctic Monkeys and The Checks, and the NME is close behind. Yesterday's Brand New Baby is today's star, and tomorrow's has-been. I pity those bands that will look back a year later and wonder where it all went pear shaped for them. Bands like The Subways can live on hype alone, the music can't be the result of a fad in the industry. Not all bands are like The Libertines , pushed through the press by name alone, and as much fame as The Libs gained from tabloids, at least there was some substance in the music behind those headlines.

The Guardian had an interesting piece about the cyclic speedy rise and fall of bands in the music industry at the moment. The pdf illustration is really interesting, and if you think about it, true. It makes me almost feel sorry for NME's Next Big Thing.